What localization means versus translation
Translation converts the words. Localization converts the product. The distinction matters enormously when you are trying to sell something in a new market.
Your tagline might translate literally but land wrong in the target culture. Your FAQ might address questions that are not what your new audience asks. Your checkout might use date and number formats that confuse users. Your SEO might be optimized for keywords that no one in Mexico City searches. Your help documentation might reference US-specific legal concepts that do not apply in the target country. All of these are localization failures, and none of them would be caught by a translation-only approach.
We treat your website or app as a market entry product. Before we touch a single word, we understand your audience, research the search behavior in your target market, and identify the adaptation requirements specific to your product category.
Full scope of what we localize
A complete localization project covers all of the following:
- All page copy: landing pages, product pages, feature descriptions, blogs, FAQs
- Navigation: labels, menu items, breadcrumbs, footer links
- UI microcopy: button text, form labels, placeholder text, error messages, empty states, success notifications
- SEO: page titles, meta descriptions, alt text, schema markup, and market-specific keyword strategy
- Email sequences: transactional emails, onboarding flows, marketing campaigns
- App store listings: App Store Connect and Google Play Console
- Help and support: knowledge base, documentation, chatbot scripts
- Legal content: privacy policies, terms of service, and cookie notices adapted for local law
- i18n file formats: JSON, YAML, PO/POT, XLIFF, iOS .strings, Android XML, ARB, RESX
- Format conventions: dates, times, numbers, currency, addresses, and phone numbers
Spanish for the US market vs Latin America
The US is home to over 41 million native Spanish speakers and nearly 12 million bilingual speakers. If you are localizing for the US Hispanic market, that is a different brief from localizing for Mexico, Colombia, or Argentina -- even though the base language is the same.
US Hispanic Spanish has its own register, its own cultural references, and its own commercial vocabulary that differs from standard Castilian or Latin American Spanish. A localization that feels right to a Mexican national may feel slightly off to a second-generation Dominican-American in New York. We discuss your target audience before beginning and localize accordingly.
For companies targeting multiple Latin American markets simultaneously, we offer a neutral pan-Latin American register that reads naturally across borders, along with optional country-specific variants for your highest-priority markets.
Technical integration
We accept content in all standard CMS export formats including WordPress XML, Shopify CSV, HubSpot exports, Webflow, Contentful, Sanity, and custom JSON or XML structures. We return translated content in the same format for direct import.
For software and app localization, we handle all standard i18n file formats. Files are returned in the same format as source, ready for direct import into your codebase or localization management platform. We work with Lokalise, Phrase, Crowdin, and other localization management systems.